IMPACT OF BOLLYWOOD ON FASHION


GREETINGS FROM ANALYTIQ



OVER THE PAST FEW YEARS, THERE IS A GRADUAL CHANGE NOTED IN THE INTERPRETATION OF GENERAL PUBLIC RELATED TO CLOTHING. THE ACTUAL MEANING OF CLOTHING HAS BEEN IMPROVISED TO A TERM NAMED FASHION. NOWADAYS CLOTHES ARE DESIGNED ACCORDING TO THE VOGUE AND THE FURTHER ADDITION OF STYLE INTO IT HAVE PRODUCED AN UNPARALLELED FIELD NAMED FASHION DESIGNING.



“FASHION IS WHAT YOU BUY. STYLE IS WHAT YOU DO WITH IT ”


TALKING ON FASHION WOULD BE A FADED TOPIC WITHOUT ANY MENTION OF BOLLYWOOD CELEBRITIES. THOUGH INDIA IS A NATION OF VAST CULTURE AND TRADITIONS AND ALWAYS HAD A STEREOTYPE OUTLOOK TOWARDS FASHION BUT IN PAST FEW YEARS, THE CONCEPTION RELATED TO FASHION GOT A NEW VERSIONBOLLYWOOD ACTORS AND STARS ARE OFTEN SEEN WITH THEIR LUCRATIVE AND ELEGANT FASHION STYLES THAT MOVED THE YOUNG PUBLIC ON AN UNPARALLELED WAY.



THE FASHION TREND WAS INITIALLY STARTED IN LATE '60s WITH THE RISE OF SUPERSTAR RAJESH KHANNA. FILMS AND FASHION ARE EXCLUSIVE OF EACH OTHER AS HIS  COLLARED KURTAS WITH ROLLED SLEEVES  WAS AN OPEN TESTIMONY TO THAT BUT IN THE LATE '80s WITH THE RISE OF THE SHAHENSHAH THAT IS NONE OTHER THAN BIG B - SHRI AMITABH BACHCHAN, THE RISE OF FASHION GOT INITIATED. HIS LUCRATIVE JACKETS, SUITS, SHERWANI, KURTAS THAT FASCINATED THE CROWD IN A MOST APPEALING MANNER. THE TREND CONTINUED AND GRADUALLY IMPROVISED WITH THE VOGUE



THE THING WHICH IS CONCEALED ABOUT BIG B AND THE TOPIC WHICH IS UNKNOWN TO THE CROWD IS THE MYSTERY OF HIS HAIR. ACTUALLY IN LATE '90s BIG B WAS WORRIED ABOUT HIS CONSTANT HAIR LOSS AND OPTED FOR HAIR TRANSPLANT TO DEAL WITH THE SERIOUS ISSUE OF HIS RAPID HAIR LOSS. HE GAVE HIS FINISHING TOUCH BY WEAVING NEAR THE EARS



AMITABH BACHCHAN HAS MORE OR LESS RETAINED THE TEXTURE OF HIS HAIR. HIS SLIGHTLY CURLY HAIR, ARRANGED IN A WAVY FASHION ATTRACTED PUBLIC IN A VERY STRONG MANNER AND ULTIMATELY TURNED INTO A NEWLY AROSE FASHION AND WAS COPIED BY THEIR FANS OFTENLY.


“FASHION CHANGES BUT STYLES ENDURES ”


WITH THE ARRIVAL OF '90s, AN ACTOR WAS IN A WAY TO EMBARK A JOURNEY TO BECOME AN ACCLAIMED STAR AND SUBSEQUENTLY RELEASED SOME OF THE GREATEST MOVIES OF ALL TIME INCLUDING - DDLJ AND BAAZIGAR. HE NEEDS NO INTRODUCTION, AS HE IS WIDELY POPULAR BY A PRIME NAME OF BAADSHAH OF BOLLYWOOD- SHAH RUKH KHAN. HIS ARRIVAL IN THE FILM INDUSTRY WAS MARKED BY AN ILL FITTED AND FLAMBOYANT SHIRTS THAT WAS NOT AT ALL IMPRESSIVE.




GRADUALLY, HIS OUTFIT GOT IMPROVISED AND WITH THE RELEASE OF BAAZIGAR, HE INITIATED A TREND OF LONG HAIR, GRUNGE LEATHER JACKETS, AND NERD GLASSES. HE USED TO HAVE A MESSY HAIR AND ALSO BELIEVED IN ACCESSORIZING HIS HEAD WITH A HEADBAND. THE TRANSITION FROM A NERD TO A BLADE WAS NOT AN EASY JOB. AND THE ARRIVAL OF 21st CENTURY STAMPED ON THE LEGACY OF SRK AS A KING OF ROMANCE AND BECAME A GLOBAL STAR AND ALSO KNOWN FOR METICULOUS HAIR STYLING



WITH THE TECHNOLOGICAL ADVANCEMENTS, THE PHASE OF FASHION TREND EVOLVED AND FLOURISHED INTO AN ENTIRELY DIFFERENT WAY AND DEVELOPED IN MORE THAN ONE MANNER. THE MOTIVE OF FASHION GOT ALTERED AND ALSO DEVELOPED A WIDE SCOPE FOR OTHER BASIS.


THE FASHION IS BEING TARGETED TO FULFILL MANY OF THE PURPOSES THAT HAS NO RELATION TO ACTING.


PUBLICITY

GENERALLY, ALL ACTORS WORK FOR PUBLICITY, STARDOM, AND WANTED TO GET AS MORE AS ADMIRATION AND EXPOSURE. FOR ATTAINING LIMELIGHT, THEY USED TO FASCINATE THE CROWD BY FASHIONABLE DRESSES AND INDIRECTLY USED TO CUSTOMIZE THE TREND. 


TO PROMOTE ANY BRAND 

USUALLY, ACTORS AND STARS PROMOTE A SPECIFIC BRAND UNDER A SIGNED CONTRACT AND ALWAYS USED TO WEAR THE DRESSES RELATED TO THAT BRAND. THIS WAY THEY USED TO ENHANCE THE POPULARITY OF THE BRAND AND ALSO IT ACT AS A PRIME SOURCE OF MONEY.



PROMOTION OF FILMS

IN MORE INSTANCES, ACTORS USED TO SUPPORT OR ENCOURAGE THE FASHION ASSOCIATED WITH THE CHARACTER OF THEIR UPCOMING FILMS. THEREBY, THE HUMBLE PROMOTION TRANSFORM INTO A TREND OR A VOGUE.


THE PRESENT TREND OF FASHION IS A COMBINATION BOTH COOL AND CLASSIC. TALKING OF FASHIONABLE CLOTHES AND STYLES WOULD NOT BE COMPLETED WITHOUT TALKING OF SUPERSTARS LIKE RANVEER SINGH, VICKY, PRIYANKA CHOPRA ETC. THE FASHIONABLE CLOTHES AND ADAPTED VOGUE REFLECTS THE VERY LEGACY OF THEIR STARDOM.



RANVEER SINGH IS ALWAYS KNOWN FOR HIS LUCRATIVE FASHION STYLES AND DRESSES. GENERALLY, ACTORS ARE SEEN ONLY IN FORMALS BUT ON CONTRARY, RANVEER SINGH HAS TRIED ALMOST ALL TYPE OF DIVERGENT FASHION STYLES BE IT FLORAL, SKIRTS, NIGHTWEAR, PRINTED PATCH, AND THE ELEGANT DESI TADKA THAT HAS FASCINATED THE CROWD IN A VERY GREAT MANNER.


THUS, CONCLUDING THE WRITE-UP BY JUST VOICING THE FACT ON A HIGH NOTE THAT BOTH MASSES AS WELL AS CLASSES LOOK TOWARDS THESE BOLLYWOOD CELEBS FOR THEIR  ATTIRE TYPE AS WELL AS TRENDY FASHIONABLE ADDITIVES WHICH IS COMING SINCE DECADES AND WOULD SURELY BE FURTHER STIMULATED ACCORDING TO THE VOGUE AND WOULD BE IMBIBED BY THE CROWD ACCORDINGLY.  


ELEGANCE IS THE ONLY BEAUTY THAT NEVER FADES ”


HARSHIT,

















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