AMUL: A DAIRY GIANT

WELCOME TO AnalytIQ.

THIS TIME WE ARE GOING TO DISCUSS ABOUT ONE OF THE MOST FAVORED COMPANY IN INDIA THAT BROUGHT ABOUT WHITE REVOLUTION IN INDIA. IT IS NON ANOTHER THAN AMUL.

• AMUL STANDS FOR ANAND MILK UNITED LIMITED. THE FOUNDER OF AMUL IS VERGHESE KURIEN. HE IS ALSO KNOWN AS THE MILK MAN OF THE INDIA.

• THE STORY OF AMUL BEGAN IN 1946, FROM A SMALL TOWN OF ANAND IN GUJARAT. THE EXPLOITATION TO FARMERS TRIGGERED OFF THE CO OPERATIVE MOVEMENT IN ANAND. THE PEOPLE PROTESTED AGAINST THE EXPLOITATION . THEIR LEADER WAS TRIBHUVAN DAS . UNDER THE INSPIRATION OF SARDAR PATEL AND GUIDANCE OF LEADERS LIKE MORARJI DESAI , THEY FORMED THEIR OWN CO OPERATIVE IN 1946.

• THE CO OPERATIVE WAS NAMED AS KAIRA DISTRICT CO OPERATIVE MILK PRODUCERS UNION LTD. THEN THERE WERE ONLY 2 VILLAGE FARMS. VERGHESE KURIEN WAS APPOINTED AS THE DEPUTY MANAGER OF THE CO OPERATIVE. 

• AMUL ALSO HAS A MEANING - IN HINDI AMULYA MEANS PRICELESS.

• IN 1951, INDIA WAS ONE OF THE MILK DEFICIT COUNTRY IN THE WORLD. INDIA USED TO IMPORT MILK FROM NEW ZEALAND. THIS CO OPERATIVE  GAVE INDIA NOT ONLY THE TAG OF LARGEST MILK PRODUCERS IN THE WORLD BUT ALSO THE LARGEST EXPORTER OF MILK IN THE WORLD.

• THERE IS A PHILOSOPHY BEHIND THE STARTUP OF AMUL. IT WAS THE GREAT LEADERSHIP AND  GREAT THINKING . KURIEN's PHILOSOPHY WAS VALUE FOR MONEY AND VALUE FOR MANY. AMUL SIGNIFICANTLY SCALED UP THE VOLUME OF THE COMPANY , SO BY THIS COST PER PACKET AND COST PER LITRE MILK WENT DOWN. AMUL GENERALLY PROCURES MILK FROM THE FARMERS AND THEN THEY PROCESS IT IN THEIR INDUSTRIES AND THEN PACKAGE AND TRANSPORT. THE GOOD THING IS THAT AMUL ONLY TAKES 20% OF THE TOTAL PROFIT GAIN . THE REST 80% GOES TO FARMERS. THESE STRATEGIES HELPED AMUL TO BUILD ITS CONTACT OVER WORLDWIDE. IT EXPORT MILK TO ALMOST 60 COUNTRIES . THE CURRENT MANAGING DIRECTOR OF AMUL IS R.S SODHI . HE WORKED 32 YEARS WITH VERGHESE KURIEN . 

• AMUL HAD STARTED FROM ONLY 300 LITRES AND GROWS TO 3 CRORE LITRES TODAY. IT PROVIDED A MASSIVE WHITE REVOLUTION TO THE COUNTRY. IT HAS OF 38000 CRORE TURNOVER. AMUL IS ONE OF THE LARGEST CO OPERATIVE IN THE WORLD. 

• AMUL ALSO SPONSORED NEW ZEALAND CRICKET TEAM IN 2017. THE COUNTRY WHO EARLIER EXPORT MILK TO INDIA, AND TODAY IT ACCEPTED THE PROPOSAL OF BEING SPONSORED FROM AMUL.

Amul announced sponsorship of the New Zealand team in the ICC Champions Trophy.

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HARSHIT